In search, a lot of what Yahoo has done has been overshadowed by what Google and Bing have done, simply because Google controls such a huge piece of the search pie, and Bing is still a relatively fresh entity. All eyes are still on Bing as it grows. That leaves Yahoo somewhere in the middle, where it technically sits in terms of market share.
Yahoo has done quite a bit over the past six months, and has a lot more going on in the coming ones. Regardless of whether or not Yahoo's deal with Microsoft finally goes through, and Bing takes over the algorithm side of things, Yahoo is still very much focused on search.
"Yahoo has been in search, is in search, and will continue to be in the future," says Yahoo's new senior VP of search products, Shashi Seth. "We'll continue to drive innovation. It's our stake in the ground."
According to the latest data from Experian Hitwise, Yahoo's market share in the U.S. declined by 2 percentage points from December to January as Bing and even Ask grew by 5% and 4% respectively. Regardless of this data, there are still plenty of people using Yahoo, and that means businesses shouldn't ignore it. In fact, businesses should do all they can to understand the audience they are reaching with each individual search engine.
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