Google CEO Eric Schmidt called the Internet a "Cesspool" Wednesday in reference to the quality of content and the amount of false information residing on it. This according to AdAge is a subject he spoke about with an audience of magazine executives at Google's campus, where an annual industry conference was taking place.

Schmidt stressed that "Brands are the solution, not the problem...Brands are how you sort out the cesspool." 
I couldn't agree more.

In response to an inquiry for advice about appearing more popular on Google, Schmidt told the magazine publishers, "We don't actually want you to be successful...the fundamental way to increase your rank is to increase your relevance."

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