Numbers reflecting traffic to NBC's Olympics-related sites have been released, and despite protests about Tibet and time delays, they're looking rather impressive.  The one problem, as far as NBC's concerned: Yahoo's numbers appear to be even better.

While NBC bought the exclusive rights to broadcast the 2008 Summer Olympics, Yahoo's strategy of supporting a special site with search shortcuts is gaining fans.  On August 8th, Yahoo's Olympic content attracted a unique audience of 1.5 million people, according to Nielsen Online.  Almost 5.3 million came to look around on August 11th.

NBC started out stronger at the beginning of that period, with a unique audience of 2.7 million folks, but only reached 4.6 million individuals at the end.  The gap between it and Yahoo looks ready to grow even more unless something odd happens.

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