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The Missing Metric
According to Christine Churchill at SMX Advanced, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending.
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Phex
Phex is a file sharing tool that allows you to share and download files. |
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Ping Tester
Ping Tester can store a list of IP addresses / URL and network test commands to increase the working efficiency. |
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HtmlZap
HtmlZap isn't exciting to look at. In fact, it's invisible! However, this little control can make your life much easier. |
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YouTube Helps Google Grab 80% Of Video Traffic
By Jason Lee Miller
News just gets better and better for Google in terms of audience reach. While a search ad deal with Yahoo gives the company potentially 90 percent of the search market (and probably some antitrust headaches), YouTube and Google Video combined attracted 79.16 percent of US online video traffic in May, according to Hitwise.
Don't give Google Video too much credit; YouTube raked in 75.43 percent of that, leaving just shy of four percent for Google Video. Since May of last year, when YouTube commanded about 60 percent of online video traffic, visits to the site increased by 26 percent.
YouTube snatched most of that market share from other video properties, including Google. MySpaceTV lost 44 percent for the year, falling from 16 percent to nine percent; traffic to Google Video fell a whopping 52 percent, from 7.8 to 3.73 percent; Yahoo Video's already weak draw declined by 31 percent last year, from 2.77 to 1.92 percent.
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