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Google Says Google News Not Priceless
Despite no ads or any obvious revenue generation, Google News is worth $100 million to Google, according to VP Marissa Mayer.
How does zero equal $100 million? As one of Google's many for free peripheral services, enough people sort of ride the Google wave over to the search engine from the News page. In Google's estimation, all that referral traffic is worth a pretty penny.
An angle like that sort of puts in perspective what the search giant gets out of its colossal new product fail rate: a few things that stick and send people over to the money pot. Google's a portal (a media portal, at that), as many have argued for years, and portals require some side activities to keep the consumer engaged.
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Getting More From Pay Per Click Marketing
“You can’t manage what you can’t measure.” Those thought-provoking words are from Kevin Lee of Didit.com in an interview with Mike McDonald during the 25th Annual ACCM Conference. Many people simply measure immediate conversions, but as Kevin discusses, there’s much more that needs to be measured. |
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