Let me start off by saying that I have no problem with my search results being personalized, because I understand that search engines want to deliver the best user experience so that users will keep using them. If I get results that are personalized well, that means I don't have to look too far for what I'm trying to find. However, not all users are so thrilled with the evolution of search results pages, particularly with the personalization aspect.
This week, Google announced the launch of a new feature that lets users star their search results for ones they like. This would lead to the starred results appearing at the top of the SERP in future searches, when appropriate. The feature is still rolling out, so if you don't see it yet, you should see it soon.
After reporting on this change, we received comments from readers like:
"I really am getting hacked off with this bloody personalised search thing... the serps are full of bloody crap for 50% of searches and ultimately less relevent than before."
"I think that if they take into consideration the stars for serps everything will be a mess..."
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